Monday, February 18, 2013

Video: One man’s homage to Tesla, and solar-powered driving

Bloch describes being “floored” upon first sighting the car in person in November of last year, and how the EV itself, along with Tesla’s promise of a network of free, solar-powered Superchargers – which, when unveiled last September, used SolarCity PV panels to add 150 miles of range to the 85kWh Model S in about half an hour – impressed him as representing the future of transportation. What didn’t impress him, however, was Telsa’s own video footage of the Model S in action. “Where was the cinematic flair, the story, the emotion? I knew I could do better.”Whatever electrical vehicle owners and enthusiasts may lack in numbers, they more than make up for in collective enthusiasm. Take Jordan Bloch, for example: a content creator and entrepreneur who describes his mission as “to tell stories of innovation and sustainability.” Bloch’s latest such story is a video (or an advertisement, really) is about Elon Musk’s latest offering – and Motor Trend’s 2013 Car of the Year – the Model S sedan.

His video, called Gallons of Light: A Tesla Road Trip, films a real-life Tesla-owning family making their first ever road trip in the Model S, using the Tesla/SolarCity Superchargers along the way. Has he done better job than Tesla in selling their own car? You be the judge…

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